Analytics

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For years Psychologists have been trying to validate their tests and products based on what predicts performance in individuals. Predominantly this has been by looking at line manager ratings, which are inaccurate and biased. At Peopleytics we acknowledge the importance of validating tests properly, but feel there is more to performance than line manager ratings. 

By turning things around and by identifying what drives value in a business, we are able to show the tangible outcomes people deliver. In short, we look to answer the question 'What people related criteria drives business performance?". In order to do this, we gather data from the whole working life cycle, whether that be:

• Recruitment and Assessment
• Development and Coaching
• Reward
• Engagement 
• HR outcome data such as turnover and exit 
• 360 data
• Talent management data

And compare it to operational data such as: 

• Employee activity data (e.g. MS Viva) 
• Sales and financial performance data (e.g. POS or accounting systems)
• Customer behavioural data (e.g. Loyalty cards or account data) 
• Customer satisfaction data (e.g. NPS scores) 
• Business outcomes through scorecards or other metrics 
• Output gained vs input given ratios 
• Organisational efficiency and effectiveness data
• Customer interaction data

We carry out statistical analysis on this data to answer questions such as: 

• What is the optimal level of coaching to increase sales by 3%?
• What people criteria drives KPI and Scorecard performance? How can we use this data to drive our company's performance?
• Who makes the best investment decisions and why; how can we use this information to drive better investment decisions in others?
• What is the reward mix of each minority group, to ensure equality in pay and total renumeration?
• What is the best bonus structure to motivate and drive effective sales people to deliver higher numbers?
• If we can reduce staff turnover by 10%, what percentage increase in contact centre staff performance could we see?
• What is the psychometric, cognitive and behavioural profile of a great sales person in a company and how can we recruit against this?
• What drives excellent customer service and how can an organisation use that data to match specific call centre staff to specific customer calls to increase the chance of positive outcomes? 
• What predicts when people are most likely to leave an organisation, based on their real time engagement scores and doing something about it before they do? 

Peopleytics then report on these findings and support organisations to act on these. This can be through ongoing analysis or by setting up dashboards on analytics platforms so they can then keep tabs on the key metrics to ensure continuous improvement is made. Clearly, as Psychologists and experts in the assessment and development of people, we can then help implement these findings into your organisation's methods.